I might make this a habit. My main audience for this communique is the world famous photographer and Photoshop wizard, Suzette Allen. But if I post this here and direct her to it, another world famous photographer will have visited my site, and those google creepy crawlies will be even more impressed.
To wit: I have long wanted to record the story of my company name. Now another chapter may be developing, and I want Suzette's input -- and anyone else who would like to share an idea or two.
It all starte
d out this way. Two years ago, when the notion of conceiving a photography business was conceived I went back to my photojournalistic roots and thought I would dabble in sports -- event photography. I didn't know then it was called event photography, but I do now.
Anyway, I came up with what I (and others) thought was a very clever name -- MVP, which was short for MostValuablePhoto. It was, of course. also a play on Most Valuable Player. Pun intended. I have attached an image file of my original MVP logo -- the red and black one.
Well, as things developed and I began to see that there were, seemingly, more lucrative and simple opportunities in portraiture, the Most Valuable Photo thing began to lose some of its lustre. So about a year ago I designed a new logo and changed the name to
MostValuablePortraits; still with the emphasis on MVP. The tagline that evolved, which has been justly criticized by some but still retains a modicum of cleverness, is "Our MVP . . . is you!". I have attached a copy of the update logo, the one I am using now most of the time. It is kind of teal and gray.
To wit: I have long wanted to record the story of my company name. Now another chapter may be developing, and I want Suzette's input -- and anyone else who would like to share an idea or two.
It all starte
d out this way. Two years ago, when the notion of conceiving a photography business was conceived I went back to my photojournalistic roots and thought I would dabble in sports -- event photography. I didn't know then it was called event photography, but I do now.Anyway, I came up with what I (and others) thought was a very clever name -- MVP, which was short for MostValuablePhoto. It was, of course. also a play on Most Valuable Player. Pun intended. I have attached an image file of my original MVP logo -- the red and black one.
Well, as things developed and I began to see that there were, seemingly, more lucrative and simple opportunities in portraiture, the Most Valuable Photo thing began to lose some of its lustre. So about a year ago I designed a new logo and changed the name to
MostValuablePortraits; still with the emphasis on MVP. The tagline that evolved, which has been justly criticized by some but still retains a modicum of cleverness, is "Our MVP . . . is you!". I have attached a copy of the update logo, the one I am using now most of the time. It is kind of teal and gray.The next step in this migration began when I started to get serious about a web site and domain names. It was more important to me, as a frequent typer of URLs and e-mail addresses, to be short than it was to be descriptive. So, condensing this narrative somewhat at this point, the domain I reserved was http://www.emvpix.com./ It is kind of a phonetic bastardization of MVP. Pix, of short, is sort of a slang abbreviation for pictures (or, in this case, portraits); and, if you pretend phonemically that the "e" is kind of silent, you can squint and get "MVP" out of my domain name. Not elegant, perhaps, but at least kind of whimsical.
As I played with the "EMVPIX" thing, I liked it more and more almost as a made-up brand (I know there is a name for those in the marketing world). When you give it a drop shadow and some other layer styles in Photoshop, it looks almost romanesque and noble. I have attached a prototype business card that reflects this.
Well, then I was thinking, what if I now changed the name by one more letter -- to http://www.envpix.com/ (I have purchased that domain name which was, thankfully, available). It takes things in a whole new direction, or at least almost a new direction. I still retain the roman grandeur of the visual graphic -- "EMVPIX" and "ENVPIX" look almost like Roman Numerals. But now I have a name that makes kind of a pithy statement. Competitors -- and students and brides who have their pictures taken elsewhere -- look on my pictures with envy. My pictures are envied throughout the known world, including Walla Walla (take that, ye crawlers!).
So, I guess the long and short of it is -- whaddya think of ENVPIX for a name?
As I played with the "EMVPIX" thing, I liked it more and more almost as a made-up brand (I know there is a name for those in the marketing world). When you give it a drop shadow and some other layer styles in Photoshop, it looks almost romanesque and noble. I have attached a prototype business card that reflects this.
Well, then I was thinking, what if I now changed the name by one more letter -- to http://www.envpix.com/ (I have purchased that domain name which was, thankfully, available). It takes things in a whole new direction, or at least almost a new direction. I still retain the roman grandeur of the visual graphic -- "EMVPIX" and "ENVPIX" look almost like Roman Numerals. But now I have a name that makes kind of a pithy statement. Competitors -- and students and brides who have their pictures taken elsewhere -- look on my pictures with envy. My pictures are envied throughout the known world, including Walla Walla (take that, ye crawlers!).
So, I guess the long and short of it is -- whaddya think of ENVPIX for a name?
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